Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail56% similar · food_delivery × native
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeRescue
38Health
Dinner in minutes#501072 · combo · free delivery
ROAS2.34×
CTR0.63%
CVR10.9%
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Twin winnerScale
64Health
Your cravings, delivered#500204 · urgency · save smarter
ROAS2.92×
CTR0.83%
CVR10.2%
Vision insight · preview
Increase people on-screen for higher engagement.
The winning creative features three people on-screen, compared to one in the fatigued version. This attribute correlates with higher engagement in the cohort; the winner achieved a 0.00825 CTR versus 0.00627 for the source. Prioritize visuals with more people.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemecombourgency→hook typefree deliverysave smarter→cta textShop nowOrder now→dominant colorlimeorange→emotional tonepremiumexcited→text density0.600.63↑clutter score0.340.22↓novelty score0.450.87↑has discount badge10↓faces count13↑
Winning patterns in this cohort
1 of 58 top performers · food_delivery / native+5600%in 100% of winners
Hook: save smarter100% of top performers in this cohort use this hook; 2% of the rest do.+613%in 100% of winners
Cta: Order now100% of top performers in this cohort use this CTA; 14% of the rest do.+533%in 100% of winners
Tone: excited100% of top performers in this cohort use this tone; 16% of the rest do.