Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail79% similar · gaming × rewarded_video
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeWatch
43Health
Join the arena#501045 · reward · free rewards
ROAS1.60×
CTR0.96%
CVR21.0%
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Twin winnerScale
68Health
Beat your rivals#500794 · competitive · free rewards
ROAS2.05×
CTR1.14%
CVR21.8%
Vision insight · preview
Increase ad length for better results.
The winning creative features a longer video format (20 seconds) compared to the fatigued ad (10 seconds). This attribute correlates with higher engagement in the gaming cohort, as the winner achieved a 0.0114 CTR versus the source’s 0.0096. Consider extending your video length.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemerewardcompetitive→dominant colorblueorange→duration sec1020↑text density0.240.38↑clutter score0.540.47↓novelty score0.830.96↑has discount badge10↓faces count01↑
Winning patterns in this cohort
8 of 55 top performers · gaming / rewarded_video+161%in 50% of winners
Tone: calm50% of top performers in this cohort use this tone; 19% of the rest do.+47%in 75% of winners
Gameplay or product-in-action shot75% of winners show gameplay or the product in action. Stops the scroll because viewers can simulate the experience before the CTA.+4%in 38% of winners
Dominant colour: blue38% of top performers in this cohort use this dominant colour; 36% of the rest do.