Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail54% similar · entertainment × rewarded_video
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeWatch
53Health
Exclusive tonight#501038 · gameplay · watch now
ROAS2.33×
CTR0.73%
CVR10.4%
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Twin winnerScale
49Health
Binge starts now#500898 · drama · exclusive
ROAS4.21×
CTR0.71%
CVR10.1%
Vision insight · preview
Simplify visuals: Fewer people on-screen.
The winning creative features significantly fewer people on-screen. While both creatives achieved similar CTRs (0.0073 vs 0.0071), the winner drove a much higher ROAS (4.21 vs 2.33). Reducing the number of people shown correlates with improved performance in this cohort.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemegameplaydrama→hook typewatch nowexclusive→cta textTry for freeWatch now→dominant colorlimeblue→emotional toneadventurousurgent→duration sec100↓text density0.050.39↑clutter score0.610.45↓novelty score0.870.88↑faces count41↓
Winning patterns in this cohort
0 of 0 top performers · entertainment / rewarded_videoCohort sample is too small to detect winning attribute patterns.