Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail65% similar · travel × interstitial
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeWatch
58Health
Book your next trip#501026 · discount · challenge
ROAS7.35×
CTR0.72%
CVR5.9%
⟷
Twin winnerScale
40Health
Dream destinations await#500630 · competitive · escape
ROAS10.47×
CTR0.86%
CVR5.3%
Vision insight · preview
More faces on-screen correlate with engagement.
The winning creative features three people on-screen, while the fatigued creative shows only one. The winner achieved a 0.0086 CTR versus the source’s 0.0072 CTR. Increasing the number of people shown in your ad may improve performance.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemediscountcompetitive→hook typechallengeescape→cta textClaim rewardTry for free→dominant colorlimeteal→duration sec128↓text density0.360.37↑clutter score0.450.25↓novelty score0.570.65↑has discount badge10↓faces count13↑
Winning patterns in this cohort
4 of 61 top performers · travel / interstitial+613%in 50% of winners
Cta: Book now50% of top performers in this cohort use this CTA; 7% of the rest do.+217%in 50% of winners
Hook: escape50% of top performers in this cohort use this hook; 16% of the rest do.+217%in 50% of winners
Dominant colour: purple50% of top performers in this cohort use this dominant colour; 16% of the rest do.