Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail63% similar · fintech × banner
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeWatch
57Health
Your money, clearer#501020 · feature-focus · cashback
ROAS4.97×
CTR0.35%
CVR10.5%
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Twin winnerScale
60Health
Your money, clearer#500806 · minimalist · security
ROAS9.36×
CTR0.56%
CVR10.9%
Vision insight · preview
Switch to video for higher engagement.
The winning creative moved from a static banner to a 12-second video. While the source creative achieved a 0.0035 CTR, the video format drove a 0.0056 CTR. This suggests that motion video correlates with higher engagement in this fintech segment.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemefeature-focusminimalist→hook typecashbacksecurity→dominant colorpurplewhite→emotional toneplayfulcalm→duration sec012↑text density0.600.72↑clutter score0.390.02↓novelty score0.410.47↑faces count13↑
Winning patterns in this cohort
0 of 0 top performers · fintech / bannerCohort sample is too small to detect winning attribute patterns.