Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail73% similar · gaming × interstitial
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeRescue
42Health
Unlock rare gear#501013 · competitive · security
ROAS1.68×
CTR0.60%
CVR17.7%
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Twin winnerScale
66Health
Unlock rare gear#500941 · wanderlust · power-up
ROAS2.19×
CTR1.30%
CVR21.6%
Vision insight · preview
Video Format Drives Higher Engagement
The winning creative shifted from a static banner to a 20-second video. This correlates with a significant increase in performance: the winner achieved a 0.013 CTR versus the fatigued creative’s 0.006 CTR. Consider transitioning to video.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemecompetitivewanderlust→hook typesecuritypower-up→cta textBook nowGet offer→dominant colorpurpleorange→duration sec020↑text density0.230.30↑clutter score0.310.31↑novelty score0.700.88↑faces count02↑
Winning patterns in this cohort
0 of 0 top performers · gaming / interstitialCohort sample is too small to detect winning attribute patterns.