Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail71% similar · gaming × native
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeWatch
45Health
Level up today#501011 · reward · free rewards
ROAS1.74×
CTR0.53%
CVR17.1%
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Twin winnerScale
66Health
Unlock rare gear#500941 · wanderlust · power-up
ROAS2.19×
CTR1.30%
CVR21.6%
Vision insight · preview
Switch to video for higher engagement.
The winning creative moved from a static banner to a 20-second video. This format correlates with significantly higher performance: the winner achieved a 0.013 CTR and 0.216 CVR, compared to the source’s 0.005 CTR and 0.171 CVR. Consider adapting your creative to a video format.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemerewardwanderlust→hook typefree rewardspower-up→emotional tonecalmurgent→duration sec020↑text density0.160.30↑clutter score0.550.31↓novelty score0.570.88↑faces count12↑
Winning patterns in this cohort
0 of 0 top performers · gaming / nativeCohort sample is too small to detect winning attribute patterns.