Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail66% similar · entertainment × interstitial
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeCut
26Health
Exclusive tonight#501006 · ugc · save smarter
ROAS1.48×
CTR0.37%
CVR8.4%
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Twin winnerScale
49Health
Binge starts now#500898 · drama · exclusive
ROAS4.21×
CTR0.71%
CVR10.1%
Vision insight · preview
Add faces to boost engagement.
The winning creative features one person on-screen, while the fatigued version has none. The winner achieved a 0.0071 CTR and 0.101 CVR, compared to the source’s 0.0037 CTR and 0.084 CVR. Including a face correlates with higher engagement in this entertainment cohort.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemeugcdrama→hook typesave smarterexclusive→cta textOrder nowWatch now→emotional tonepremiumurgent→duration sec120↓text density0.440.39↓clutter score0.400.45↑novelty score0.620.88↑faces count01↑
Winning patterns in this cohort
0 of 0 top performers · entertainment / interstitialCohort sample is too small to detect winning attribute patterns.