Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail62% similar · food_delivery × native
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeRescue
34Health
Your cravings, delivered#500998 · discount · free delivery
ROAS2.39×
CTR0.61%
CVR10.6%
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Twin winnerScale
64Health
Your cravings, delivered#500204 · urgency · save smarter
ROAS2.92×
CTR0.83%
CVR10.2%
Vision insight · preview
Increase visual freshness for better results.
The winning creative has a significantly higher visual freshness. The fatigued creative (0.54) saw a 0.61% CTR, while the winner (0.871) achieved 0.83%. Focusing on fresher visuals correlates with higher engagement in this food delivery cohort.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemediscounturgency→hook typefree deliverysave smarter→dominant coloryelloworange→emotional tonecalmexcited→text density0.340.63↑clutter score0.020.22↑novelty score0.540.87↑has discount badge10↓has ugc style10↓faces count23↑
Winning patterns in this cohort
1 of 58 top performers · food_delivery / native+5600%in 100% of winners
Hook: save smarter100% of top performers in this cohort use this hook; 2% of the rest do.+613%in 100% of winners
Cta: Order now100% of top performers in this cohort use this CTA; 14% of the rest do.+533%in 100% of winners
Tone: excited100% of top performers in this cohort use this tone; 16% of the rest do.