Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail64% similar · fintech × native
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeWatch
54Health
Your money, clearer#500988 · product-focus · security
ROAS6.08×
CTR0.33%
CVR10.4%
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Twin winnerScale
60Health
Your money, clearer#500806 · minimalist · security
ROAS9.36×
CTR0.56%
CVR10.9%
Vision insight · preview
Video format drives higher engagement.
The winning creative shifted from a static banner to a 12-second video. While the source creative achieved a 0.0033 CTR, the video format drove a 0.0056 CTR. This suggests that incorporating motion significantly correlates with increased engagement in this fintech segment.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemeproduct-focusminimalist→cta textClaim rewardWatch now→emotional tonetrustworthycalm→duration sec012↑text density0.540.72↑clutter score0.230.02↓novelty score0.340.47↑has ugc style01↑faces count03↑
Winning patterns in this cohort
0 of 0 top performers · fintech / nativeCohort sample is too small to detect winning attribute patterns.