Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail68% similar · gaming × interstitial
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeWatch
38Health
Unlock rare gear#500974 · fantasy · competition
ROAS0.89×
CTR0.61%
CVR18.4%
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Twin winnerScale
37Health
Beat your rivals#500219 · trust · competition
ROAS2.03×
CTR1.42%
CVR21.1%
Vision insight · preview
Switch to video format for gains.
The winning creative moved from a static banner to a 20-second video. This change correlates with significantly higher performance: the winner achieved a 0.014 CTR and 0.21 CVR, compared to the source’s 0.006 CTR and 0.18 CVR. Test animating your creative.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemefantasytrust→dominant colorbluelime→emotional toneexcitedurgent→duration sec020↑text density0.460.31↓clutter score0.410.19↓novelty score0.990.83↓has discount badge01↑
Winning patterns in this cohort
0 of 0 top performers · gaming / interstitialCohort sample is too small to detect winning attribute patterns.