Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail45% similar · food_delivery × banner
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeWatch
29Health
2-for-1 tonight#500965 · discount · last-minute deal
ROAS2.08×
CTR0.37%
CVR7.5%
⟷
Twin winnerScale
64Health
Your cravings, delivered#500204 · urgency · save smarter
ROAS2.92×
CTR0.83%
CVR10.2%
Vision insight · preview
Increase on-screen text for higher engagement.
The winning creative significantly increased the amount of on-screen text (from 25.2% to 62.9%) and correlates with a higher CTR (0.00825 vs 0.00371) and CVR (0.102 vs 0.075). Prioritize increasing the amount of text within your ads.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemediscounturgency→hook typelast-minute dealsave smarter→cta textBook nowOrder now→dominant colorlimeorange→emotional tonecalmexcited→text density0.250.63↑clutter score0.170.22↑novelty score0.530.87↑has discount badge10↓faces count03↑
Winning patterns in this cohort
0 of 0 top performers · food_delivery / bannerCohort sample is too small to detect winning attribute patterns.