Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail68% similar · entertainment × rewarded_video
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeWatch
19Health
Exclusive tonight#500934 · discount · exclusive
ROAS1.57×
CTR0.52%
CVR10.3%
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Twin winnerScale
49Health
Binge starts now#500898 · drama · exclusive
ROAS4.21×
CTR0.71%
CVR10.1%
Vision insight · preview
Switch to a static banner format.
The winning creative uses a static banner instead of a 30-second video. While the source creative achieved a 0.00516 CTR, the winner’s static format correlates with higher engagement in this entertainment segment, and a significantly higher ROAS of 4.21 compared to 1.57.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemediscountdrama→cta textGet offerWatch now→dominant colorredblue→duration sec300↓text density0.050.39↑clutter score0.460.45↓novelty score0.770.88↑faces count21↓
Winning patterns in this cohort
0 of 0 top performers · entertainment / rewarded_videoCohort sample is too small to detect winning attribute patterns.