Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail71% similar · travel × banner
Why is your fatigued creative losing to its twin?
7 high-impact attribute differences
Your fatigued creativeWatch
27Health
Escape this weekend#500922 · discount · discover
ROAS5.59×
CTR0.40%
CVR4.9%
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Twin winnerScale
37Health
Escape this weekend#500633 · discount · escape
ROAS10.63×
CTR0.85%
CVR6.7%
Vision insight · preview
Shift to video for higher engagement.
The winning creative moved from a static banner to a 15-second video. This correlates with a significant jump in performance: the winner achieved a 0.0085 CTR versus the fatigued creative’s 0.0040 CTR. Prioritize video format to revitalize this campaign.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpacthook typediscoverescape→cta textWatch nowLearn more→emotional tonepremiumurgent→duration sec015↑text density0.100.52↑clutter score0.480.13↓novelty score0.650.32↓
Winning patterns in this cohort
0 of 0 top performers · travel / bannerCohort sample is too small to detect winning attribute patterns.