Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail70% similar · travel × banner
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeWatch
55Health
Escape this weekend#500882 · wanderlust · save smarter
ROAS9.04×
CTR0.56%
CVR5.3%
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Twin winnerScale
37Health
Escape this weekend#500633 · discount · escape
ROAS10.63×
CTR0.85%
CVR6.7%
Vision insight · preview
Switch to video for higher engagement.
The winning creative moved from a static banner to a 15-second video. This correlates with a higher CTR (0.00847 vs 0.00559) and CVR (0.0673 vs 0.0533) in this cohort. Consider adapting your creative to a video format.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemewanderlustdiscount→hook typesave smarterescape→cta textStart nowLearn more→duration sec015↑text density0.200.52↑clutter score0.430.13↓novelty score0.740.32↓faces count01↑
Winning patterns in this cohort
0 of 0 top performers · travel / bannerCohort sample is too small to detect winning attribute patterns.