Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail65% similar · travel × interstitial
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeWatch
63Health
Escape this weekend#500851 · wanderlust · last-minute deal
ROAS6.34×
CTR0.80%
CVR5.3%
⟷
Twin winnerScale
37Health
Escape this weekend#500631 · wanderlust · book now
ROAS10.10×
CTR0.84%
CVR5.2%
Vision insight · preview
Add a discount badge to boost results.
The winning creative features a discount badge, while the fatigued version does not. This attribute correlates with higher engagement in the travel cohort; the winner achieved a ROAS of 10.09 compared to 6.34 for the source. Adding a badge is the single most impactful change to test.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpacthook typelast-minute dealbook now→cta textOrder nowBook now→emotional tonepremiumplayful→text density0.660.53↓clutter score0.370.25↓novelty score0.570.92↑has discount badge01↑faces count10↓
Winning patterns in this cohort
4 of 61 top performers · travel / interstitial+613%in 50% of winners
Cta: Book now50% of top performers in this cohort use this CTA; 7% of the rest do.+217%in 50% of winners
Hook: escape50% of top performers in this cohort use this hook; 16% of the rest do.+217%in 50% of winners
Dominant colour: purple50% of top performers in this cohort use this dominant colour; 16% of the rest do.