Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail72% similar · entertainment × banner
Why is your fatigued creative losing to its twin?
7 high-impact attribute differences
Your fatigued creativeWatch
44Health
Stream the hype#500826 · drama · trending
ROAS3.03×
CTR0.54%
CVR8.0%
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Twin winnerScale
49Health
Binge starts now#500898 · drama · exclusive
ROAS4.21×
CTR0.71%
CVR10.1%
Vision insight · preview
Reduce on-screen clutter for better results.
The winning creative has significantly more visual clutter (0.445) than the fatigued version (0.225). This attribute correlates with higher engagement in the entertainment cohort, as the winner achieved a 0.0071 CTR versus the source’s 0.0054. Prioritize increasing visual complexity.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpacthook typetrendingexclusive→cta textBook nowWatch now→dominant colorlimeblue→text density0.460.39↓clutter score0.230.45↑novelty score0.900.88↓faces count31↓
Winning patterns in this cohort
0 of 0 top performers · entertainment / bannerCohort sample is too small to detect winning attribute patterns.