Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail66% similar · gaming × playable
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeRescue
35Health
Unlock rare gear#500796 · fantasy · last-minute deal
ROAS1.77×
CTR1.02%
CVR22.9%
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Twin winnerScale
66Health
Unlock rare gear#500941 · wanderlust · power-up
ROAS2.19×
CTR1.30%
CVR21.6%
Vision insight · preview
More faces on-screen correlate with engagement.
The winning creative features two people on-screen, compared to one in the fatigued version. The winner achieved a 0.013 CTR versus 0.010 for the source creative. Increasing the number of people shown may improve performance in this gaming cohort.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemefantasywanderlust→hook typelast-minute dealpower-up→cta textClaim rewardGet offer→emotional toneplayfulurgent→duration sec3020↓text density0.350.30↓clutter score0.440.31↓novelty score0.920.88↓has ugc style10↓faces count12↑
Winning patterns in this cohort
3 of 44 top performers · gaming / playable+925%in 100% of winners
Tone: urgent100% of top performers in this cohort use this tone; 10% of the rest do.+583%in 67% of winners
Visible price / discount proofConcrete value proof — 67% of top playable ads in gaming carry a visible discount badge. Where the headline lacks proof, winners overwhelmingly substitute price.+1%in 67% of winners
Gameplay or product-in-action shot67% of winners show gameplay or the product in action. Stops the scroll because viewers can simulate the experience before the CTA.