Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail52% similar · food_delivery × native
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeWatch
49Health
Hungry? We got you#500785 · combo · fast
ROAS3.20×
CTR0.52%
CVR8.4%
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Twin winnerScale
64Health
Your cravings, delivered#500204 · urgency · save smarter
ROAS2.92×
CTR0.83%
CVR10.2%
Vision insight · preview
Increase on-screen text for higher engagement.
The winning creative has significantly more on-screen text (62.9% vs 37.4%). This attribute correlates with higher engagement in the food delivery cohort, as the winner achieved a 0.00825 CTR compared to the source’s 0.005198. Consider increasing the amount of text in your ads.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemecombourgency→hook typefastsave smarter→cta textLearn moreOrder now→emotional toneadventurousexcited→text density0.370.63↑clutter score0.320.22↓novelty score0.540.87↑has discount badge10↓has ugc style10↓
Winning patterns in this cohort
1 of 58 top performers · food_delivery / native+5600%in 100% of winners
Hook: save smarter100% of top performers in this cohort use this hook; 2% of the rest do.+613%in 100% of winners
Cta: Order now100% of top performers in this cohort use this CTA; 14% of the rest do.+533%in 100% of winners
Tone: excited100% of top performers in this cohort use this tone; 16% of the rest do.