Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail51% similar · food_delivery × native
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeWatch
54Health
Hungry? We got you#500783 · discount · cashback
ROAS2.53×
CTR0.44%
CVR8.0%
⟷
Twin winnerScale
64Health
Your cravings, delivered#500204 · urgency · save smarter
ROAS2.92×
CTR0.83%
CVR10.2%
Vision insight · preview
Increase on-screen text for higher engagement.
The winning creative has significantly more on-screen text (62.9% vs 25.9%) and correlates with a higher CTR (0.00825 vs 0.00439) and CVR (0.102 vs 0.079). Increasing the amount of text could improve performance.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemediscounturgency→hook typecashbacksave smarter→cta textBook nowOrder now→dominant colorredorange→emotional tonetrustworthyexcited→text density0.260.63↑clutter score0.430.22↓novelty score0.370.87↑faces count03↑
Winning patterns in this cohort
1 of 58 top performers · food_delivery / native+5600%in 100% of winners
Hook: save smarter100% of top performers in this cohort use this hook; 2% of the rest do.+613%in 100% of winners
Cta: Order now100% of top performers in this cohort use this CTA; 14% of the rest do.+533%in 100% of winners
Tone: excited100% of top performers in this cohort use this tone; 16% of the rest do.