Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail63% similar · food_delivery × banner
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeWatch
64Health
2-for-1 tonight#500781 · testimonial · discover
ROAS2.72×
CTR0.49%
CVR6.9%
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Twin winnerScale
64Health
Your cravings, delivered#500204 · urgency · save smarter
ROAS2.92×
CTR0.83%
CVR10.2%
Vision insight · preview
Add people to the ad creative.
The winning creative features three people on-screen, while the fatigued ad has none. The winner achieved a 0.0083 CTR compared to the source’s 0.0049 CTR. Including people in your visuals correlates with higher engagement in this food delivery cohort.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemetestimonialurgency→hook typediscoversave smarter→cta textShop nowOrder now→dominant coloryelloworange→emotional tonetrustworthyexcited→text density0.560.63↑clutter score0.420.22↓novelty score0.920.87↓faces count03↑
Winning patterns in this cohort
0 of 0 top performers · food_delivery / bannerCohort sample is too small to detect winning attribute patterns.