Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail56% similar · fintech × banner
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeWatch
25Health
Save with confidence#500770 · trust · fast
ROAS3.46×
CTR0.25%
CVR9.2%
⟷
Twin winnerScale
48Health
Your money, clearer#500341 · feature-focus · challenge
ROAS6.82×
CTR0.66%
CVR12.3%
Vision insight · preview
Format shift: Static to video drives results.
The winning creative moved from a static banner to a 10-second video. This change correlates with significantly higher engagement: the winner achieved a 0.0066 CTR and 0.123 CVR, compared to the fatigued creative’s 0.0025 CTR and 0.092 CVR. Consider testing video formats.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemetrustfeature-focus→hook typefastchallenge→emotional toneadventurouscalm→duration sec010↑text density0.420.55↑clutter score0.250.02↓novelty score0.130.39↑has discount badge01↑faces count10↓
Winning patterns in this cohort
0 of 0 top performers · fintech / bannerCohort sample is too small to detect winning attribute patterns.