Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail58% similar · food_delivery × banner
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeCut
27Health
Your cravings, delivered#500748 · discount · book now
ROAS1.22×
CTR0.36%
CVR8.2%
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Twin winnerScale
64Health
Your cravings, delivered#500204 · urgency · save smarter
ROAS2.92×
CTR0.83%
CVR10.2%
Vision insight · preview
Fresh visuals drive higher engagement.
The winning creative has a significantly higher visual freshness (0.871 vs 0.228), correlating with its stronger performance. While the fatigued creative achieved a 0.0036 CTR, the winner reached 0.0083. Prioritize updating your visuals to feel newer and more attention-grabbing.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemediscounturgency→hook typebook nowsave smarter→cta textGet offerOrder now→dominant colorblackorange→emotional toneadventurousexcited→text density0.480.63↑clutter score0.250.22↓novelty score0.230.87↑has discount badge10↓faces count23↑
Winning patterns in this cohort
0 of 0 top performers · food_delivery / bannerCohort sample is too small to detect winning attribute patterns.