Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail51% similar · food_delivery × banner
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeCut
26Health
2-for-1 tonight#500744 · food-closeup · free delivery
ROAS1.22×
CTR0.39%
CVR7.4%
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Twin winnerScale
64Health
Your cravings, delivered#500204 · urgency · save smarter
ROAS2.92×
CTR0.83%
CVR10.2%
Vision insight · preview
Increase visual freshness to boost engagement.
The winning creative has a significantly higher visual freshness (0.871 vs 0.572). This attribute correlates with higher engagement in the food delivery cohort, as the winner achieved a 0.0083 CTR compared to the source’s 0.0039. Prioritize fresh visuals.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemefood-closeupurgency→hook typefree deliverysave smarter→dominant colorblueorange→emotional toneplayfulexcited→text density0.720.63↓clutter score0.430.22↓novelty score0.570.87↑has discount badge10↓faces count13↑
Winning patterns in this cohort
0 of 0 top performers · food_delivery / bannerCohort sample is too small to detect winning attribute patterns.