Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail65% similar · gaming × rewarded_video
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeRescue
39Health
Unlock rare gear#500723 · gameplay · power-up
ROAS1.51×
CTR0.81%
CVR21.6%
⟷
Twin winnerScale
42Health
Beat your rivals#500147 · gameplay · competition
ROAS2.70×
CTR1.16%
CVR20.7%
Vision insight · preview
Extend video length for higher engagement.
The winning creative uses a 30-second video, while the fatigued creative is 15 seconds long. This difference correlates with higher engagement; the winner achieved a 0.0116 CTR versus the source’s 0.0081. Consider extending your video length.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpacthook typepower-upcompetition→cta textInstall nowShop now→dominant colorpurplelime→emotional toneplayfulexcited→duration sec1530↑text density0.200.27↑clutter score0.320.41↑novelty score0.660.93↑
Winning patterns in this cohort
8 of 55 top performers · gaming / rewarded_video+161%in 50% of winners
Tone: calm50% of top performers in this cohort use this tone; 19% of the rest do.+47%in 75% of winners
Gameplay or product-in-action shot75% of winners show gameplay or the product in action. Stops the scroll because viewers can simulate the experience before the CTA.+4%in 38% of winners
Dominant colour: blue38% of top performers in this cohort use this dominant colour; 36% of the rest do.