Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail42% similar · food_delivery × banner
Why is your fatigued creative losing to its twin?
11 high-impact attribute differences
Your fatigued creativeWatch
38Health
Fast food, fast#500712 · combo · free delivery
ROAS2.02×
CTR0.41%
CVR7.9%
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Twin winnerScale
64Health
Your cravings, delivered#500204 · urgency · save smarter
ROAS2.92×
CTR0.83%
CVR10.2%
Vision insight · preview
Reduce visual clutter for higher engagement.
The winning creative has significantly less visual clutter (0.223 vs 0.508) and achieves a 0.0083 CTR compared to the fatigued creative’s 0.0041 CTR. Simplifying the image appears to correlate with higher engagement in this food delivery cohort.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemecombourgency→hook typefree deliverysave smarter→cta textInstall nowOrder now→dominant coloryelloworange→emotional tonepremiumexcited→text density0.550.63↑clutter score0.510.22↓novelty score0.760.87↑has discount badge10↓has ugc style10↓faces count23↑
Winning patterns in this cohort
0 of 0 top performers · food_delivery / bannerCohort sample is too small to detect winning attribute patterns.