Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail64% similar · gaming × interstitial
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeRescue
30Health
Beat your rivals#500688 · reward · challenge
ROAS2.13×
CTR0.66%
CVR16.5%
⟷
Twin winnerScale
67Health
Beat your rivals#500038 · competitive · competition
ROAS2.03×
CTR0.94%
CVR19.6%
Vision insight · preview
Switch to video format for better results.
The winning creative moved from a static banner to a 6-second video. This change correlates with higher engagement in the gaming cohort; the winner achieved a 0.0094 CTR versus the source’s 0.0066 CTR. Consider testing a video version of your creative.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemerewardcompetitive→hook typechallengecompetition→emotional tonepremiumcalm→duration sec06↑text density0.110.10↓clutter score0.310.48↑novelty score0.490.86↑has ugc style10↓
Winning patterns in this cohort
0 of 0 top performers · gaming / interstitialCohort sample is too small to detect winning attribute patterns.