Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail52% similar · entertainment × rewarded_video
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeRescue
31Health
Binge starts now#500680 · ugc · book now
ROAS2.66×
CTR0.63%
CVR9.4%
⟷
Twin winnerScale
49Health
Binge starts now#500898 · drama · exclusive
ROAS4.21×
CTR0.71%
CVR10.1%
Vision insight · preview
Increase on-screen text for higher engagement.
The winning creative has significantly more on-screen text (39.1% vs 18.9%) and correlates with a higher overall CTR (0.00713 vs 0.00626) and ROAS (4.215 vs 2.665). Increasing the amount of text displayed could improve performance.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemeugcdrama→hook typebook nowexclusive→cta textBook nowWatch now→emotional tonepremiumurgent→duration sec300↓text density0.190.39↑clutter score0.470.45↓novelty score0.920.88↓has ugc style01↑faces count01↑
Winning patterns in this cohort
0 of 0 top performers · entertainment / rewarded_videoCohort sample is too small to detect winning attribute patterns.