Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail61% similar · ecommerce × interstitial
Why is your fatigued creative losing to its twin?
11 high-impact attribute differences
Your fatigued creativeWatch
39Health
Flash sale live#500655 · discount · new collection
ROAS2.90×
CTR0.76%
CVR6.1%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
User-generated style drives higher engagement.
The winning creative incorporates a user-generated style, while the fatigued creative does not. This attribute correlates with higher engagement in this ecommerce cohort; the winner achieved a 0.009 CTR versus the source’s 0.0076. Consider testing user-generated content in your ads.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemediscountreward→hook typenew collectionfree shipping→cta textClaim rewardStart now→dominant colorblackblue→emotional tonepremiumcalm→duration sec812↑text density0.620.53↓clutter score0.450.47↑novelty score0.590.60↑has ugc style01↑faces count12↑
Winning patterns in this cohort
1 of 51 top performers · ecommerce / interstitial+1150%in 100% of winners
Dominant colour: blue100% of top performers in this cohort use this dominant colour; 8% of the rest do.+900%in 100% of winners
Tone: calm100% of top performers in this cohort use this tone; 10% of the rest do.+900%in 100% of winners
Cta: Start now100% of top performers in this cohort use this CTA; 10% of the rest do.