Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail79% similar · gaming × rewarded_video
Why is your fatigued creative losing to its twin?
7 high-impact attribute differences
Your fatigued creativeWatch
62Health
Beat your rivals#500648 · gameplay · competition
ROAS1.00×
CTR0.50%
CVR19.1%
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Twin winnerScale
42Health
Beat your rivals#500147 · gameplay · competition
ROAS2.70×
CTR1.16%
CVR20.7%
Vision insight · preview
Extend ad length for higher engagement.
The winning creative features a 30-second video, while the fatigued ad is only 10 seconds long. The winner achieves a 0.0116 CTR and 0.207 CVR, compared to the source’s 0.0050 CTR and 0.191 CVR. Increasing ad length correlates with higher engagement in this gaming cohort.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactcta textLearn moreShop now→emotional tonepremiumexcited→duration sec1030↑text density0.260.27↑clutter score0.470.41↓novelty score0.870.93↑faces count10↓
Winning patterns in this cohort
8 of 55 top performers · gaming / rewarded_video+161%in 50% of winners
Tone: calm50% of top performers in this cohort use this tone; 19% of the rest do.+47%in 75% of winners
Gameplay or product-in-action shot75% of winners show gameplay or the product in action. Stops the scroll because viewers can simulate the experience before the CTA.+4%in 38% of winners
Dominant colour: blue38% of top performers in this cohort use this dominant colour; 36% of the rest do.