Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail41% similar · food_delivery × native
Why is your fatigued creative losing to its twin?
11 high-impact attribute differences
Your fatigued creativeWatch
29Health
Dinner in minutes#500604 · gameplay · cashback
ROAS1.54×
CTR0.49%
CVR9.3%
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Twin winnerScale
64Health
Your cravings, delivered#500204 · urgency · save smarter
ROAS2.92×
CTR0.83%
CVR10.2%
Vision insight · preview
Boost performance with fresher visuals.
The winning creative has a significantly higher visual freshness (0.871 vs 0.404). This attribute correlates with higher engagement in the cohort, as the winner achieved a 0.00825 CTR compared to the fatigued creative’s 0.00492 CTR. Prioritize updating your imagery.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemegameplayurgency→hook typecashbacksave smarter→cta textStart nowOrder now→dominant colorpurpleorange→emotional tonepremiumexcited→text density0.740.63↓clutter score0.430.22↓novelty score0.400.87↑has discount badge10↓has ugc style10↓faces count23↑
Winning patterns in this cohort
1 of 58 top performers · food_delivery / native+5600%in 100% of winners
Hook: save smarter100% of top performers in this cohort use this hook; 2% of the rest do.+613%in 100% of winners
Cta: Order now100% of top performers in this cohort use this CTA; 14% of the rest do.+533%in 100% of winners
Tone: excited100% of top performers in this cohort use this tone; 16% of the rest do.