Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail59% similar · travel × interstitial
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeRescue
30Health
Book your next trip#500598 · discount · last-minute deal
ROAS8.58×
CTR0.67%
CVR5.9%
⟷
Twin winnerScale
40Health
Dream destinations await#500630 · competitive · escape
ROAS10.47×
CTR0.86%
CVR5.3%
Vision insight · preview
Add faces to increase engagement.
The winning creative features three people on-screen, while the fatigued creative shows none. The winner achieved a 0.0086 CTR compared to the source’s 0.0067 CTR. Adding people to your visuals correlates with higher engagement in this travel segment.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemediscountcompetitive→hook typelast-minute dealescape→cta textShop nowTry for free→emotional toneadventurouscalm→duration sec58↑text density0.510.37↓clutter score0.170.25↑novelty score0.930.65↓has discount badge10↓faces count03↑
Winning patterns in this cohort
4 of 61 top performers · travel / interstitial+613%in 50% of winners
Cta: Book now50% of top performers in this cohort use this CTA; 7% of the rest do.+217%in 50% of winners
Hook: escape50% of top performers in this cohort use this hook; 16% of the rest do.+217%in 50% of winners
Dominant colour: purple50% of top performers in this cohort use this dominant colour; 16% of the rest do.