Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail62% similar · travel × interstitial
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeRescue
36Health
Book your next trip#500561 · discount · book now
ROAS8.89×
CTR0.60%
CVR4.7%
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Twin winnerScale
37Health
Escape this weekend#500631 · wanderlust · book now
ROAS10.10×
CTR0.84%
CVR5.2%
Vision insight · preview
Increase on-screen text for higher engagement.
The winning creative has significantly more on-screen text (52.7% vs 26.9%). This attribute correlates with higher engagement in the travel cohort, as the winner achieved a 0.0084 CTR compared to the fatigued creative’s 0.0060 CTR. Consider increasing the amount of text in your ads.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemediscountwanderlust→cta textOrder nowBook now→dominant colorwhitepurple→duration sec812↑text density0.270.53↑clutter score0.220.25↑novelty score0.800.92↑has ugc style10↓faces count10↓
Winning patterns in this cohort
4 of 61 top performers · travel / interstitial+613%in 50% of winners
Cta: Book now50% of top performers in this cohort use this CTA; 7% of the rest do.+217%in 50% of winners
Hook: escape50% of top performers in this cohort use this hook; 16% of the rest do.+217%in 50% of winners
Dominant colour: purple50% of top performers in this cohort use this dominant colour; 16% of the rest do.