Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail67% similar · gaming × rewarded_video
Why is your fatigued creative losing to its twin?
7 high-impact attribute differences
Your fatigued creativeWatch
27Health
Win epic rewards#500544 · minimalist · power-up
ROAS1.16×
CTR0.58%
CVR19.6%
⟷
Twin winnerScale
42Health
Beat your rivals#500147 · gameplay · competition
ROAS2.70×
CTR1.16%
CVR20.7%
Vision insight · preview
Remove people from the on-screen visuals.
The winning creative shows significantly higher engagement with no people on-screen, while the fatigued creative features four. Given the high impact of this difference, prioritizing visuals without people is the most actionable step. The winner achieved a 0.0116 CTR versus the source’s 0.0058 CTR.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthememinimalistgameplay→hook typepower-upcompetition→duration sec2030↑text density0.360.27↓clutter score0.500.41↓novelty score0.640.93↑faces count40↓
Winning patterns in this cohort
8 of 55 top performers · gaming / rewarded_video+161%in 50% of winners
Tone: calm50% of top performers in this cohort use this tone; 19% of the rest do.+47%in 75% of winners
Gameplay or product-in-action shot75% of winners show gameplay or the product in action. Stops the scroll because viewers can simulate the experience before the CTA.+4%in 38% of winners
Dominant colour: blue38% of top performers in this cohort use this dominant colour; 36% of the rest do.