Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail57% similar · fintech × rewarded_video
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeRescue
81Health
Your money, clearer#500520 · feature-focus · security
ROAS9.61×
CTR0.55%
CVR9.5%
⟷
Twin winnerScale
46Health
Track every euro#500269 · product-focus · challenge
ROAS7.18×
CTR0.63%
CVR12.1%
Vision insight · preview
Add faces to improve ad performance.
The winning creative features people on-screen, while the fatigued creative does not. This attribute correlates with higher engagement in the fintech vertical; the winner achieved a 0.00629 CTR versus the source’s 0.00554. Consider incorporating faces into your creative.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemefeature-focusproduct-focus→hook typesecuritychallenge→cta textLearn moreTry for free→dominant colorgreenblue→text density0.340.23↓clutter score0.370.18↓novelty score0.650.34↓faces count01↑
Winning patterns in this cohort
2 of 13 top performers · fintech / rewarded_video+175%in 50% of winners
Tone: urgent50% of top performers in this cohort use this tone; 18% of the rest do.+175%in 50% of winners
Cta: Try for free50% of top performers in this cohort use this CTA; 18% of the rest do.+100%in 100% of winners
Hook: challenge100% of top performers in this cohort use this hook; 0% of the rest do.