Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail58% similar · fintech × banner
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeWatch
58Health
Your money, clearer#500517 · testimonial · earn more
ROAS7.17×
CTR0.33%
CVR7.2%
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Twin winnerScale
48Health
Your money, clearer#500341 · feature-focus · challenge
ROAS6.82×
CTR0.66%
CVR12.3%
Vision insight · preview
Switch to video for better results.
The winning creative moved from a static banner to a 10-second video. While the source had a 0.0033 CTR and 0.072 CVR, the video format achieved a 0.0066 CTR and 0.123 CVR. This suggests animated formats resonate more strongly with this fintech audience.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemetestimonialfeature-focus→hook typeearn morechallenge→cta textWatch nowBook now→dominant colorpurplewhite→duration sec010↑text density0.050.55↑clutter score0.340.02↓novelty score0.300.39↑
Winning patterns in this cohort
0 of 0 top performers · fintech / bannerCohort sample is too small to detect winning attribute patterns.