Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail68% similar · gaming × interstitial
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeRescue
29Health
Level up today#500506 · food-closeup · save smarter
ROAS1.23×
CTR0.65%
CVR17.8%
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Twin winnerScale
66Health
Unlock rare gear#500941 · wanderlust · power-up
ROAS2.19×
CTR1.30%
CVR21.6%
Vision insight · preview
Increase people on-screen for higher engagement.
The winning creative features two people on-screen, while the fatigued creative shows only one. This attribute correlates with higher engagement in the gaming cohort – the winner achieved a 0.013 CTR versus the source’s 0.0065. Consider adding another person to your visuals.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemefood-closeupwanderlust→hook typesave smarterpower-up→dominant colorpurpleorange→emotional tonepremiumurgent→duration sec020↑text density0.220.30↑clutter score0.760.31↓novelty score0.630.88↑faces count12↑
Winning patterns in this cohort
0 of 0 top performers · gaming / interstitialCohort sample is too small to detect winning attribute patterns.