Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail66% similar · gaming × rewarded_video
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeRescue
29Health
Level up today#500472 · fantasy · power-up
ROAS1.38×
CTR0.79%
CVR18.7%
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Twin winnerScale
33Health
Level up today#500149 · fantasy · fast
ROAS2.17×
CTR1.02%
CVR18.9%
Vision insight · preview
Reduce visual clutter for higher CTR.
The winning creative has significantly less visual clutter (0.568 vs 0.698). This attribute correlates with higher engagement in the gaming cohort; the winner achieved a 0.0102 CTR compared to the fatigued creative’s 0.0079. Prioritizing a cleaner visual presentation is the single most impactful change.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpacthook typepower-upfast→cta textClaim rewardWatch now→emotional toneexcitedcalm→duration sec2010↓text density0.470.49↑clutter score0.700.57↓novelty score0.750.88↑faces count23↑
Winning patterns in this cohort
8 of 55 top performers · gaming / rewarded_video+161%in 50% of winners
Tone: calm50% of top performers in this cohort use this tone; 19% of the rest do.+47%in 75% of winners
Gameplay or product-in-action shot75% of winners show gameplay or the product in action. Stops the scroll because viewers can simulate the experience before the CTA.+4%in 38% of winners
Dominant colour: blue38% of top performers in this cohort use this dominant colour; 36% of the rest do.