Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail63% similar · gaming × interstitial
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeRescue
19Health
Join the arena#500396 · food-closeup · power-up
ROAS1.22×
CTR0.81%
CVR16.9%
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Twin winnerScale
66Health
Unlock rare gear#500941 · wanderlust · power-up
ROAS2.19×
CTR1.30%
CVR21.6%
Vision insight · preview
Add a discount badge to boost results.
The winning creative features a discount badge, correlating with a higher conversion rate (0.216) compared to the fatigued creative (0.169). Adding a badge signaling a special offer is the single most impactful change you can test.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemefood-closeupwanderlust→cta textShop nowGet offer→emotional toneadventurousurgent→duration sec520↑text density0.560.30↓clutter score0.600.31↓novelty score0.850.88↑has discount badge01↑faces count12↑
Winning patterns in this cohort
0 of 0 top performers · gaming / interstitialCohort sample is too small to detect winning attribute patterns.