Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail63% similar · entertainment × native
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeWatch
45Health
Exclusive tonight#500395 · drama · trending
ROAS2.73×
CTR0.38%
CVR8.5%
⟷
Twin winnerScale
49Health
Binge starts now#500898 · drama · exclusive
ROAS4.21×
CTR0.71%
CVR10.1%
Vision insight · preview
Reduce on-screen people for higher engagement.
The winning creative features fewer people on-screen. The fatigued creative (CTR 0.0038, CVR 0.085) shows three people, while the winner (CTR 0.0071, CVR 0.101) shows only one. Reducing the number of people shown correlates with higher engagement in this cohort.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpacthook typetrendingexclusive→cta textTry for freeWatch now→dominant colororangeblue→emotional tonetrustworthyurgent→text density0.500.39↓clutter score0.460.45↓novelty score0.630.88↑faces count31↓
Winning patterns in this cohort
1 of 53 top performers · entertainment / native+5100%in 100% of winners
Cta: Watch now100% of top performers in this cohort use this CTA; 2% of the rest do.+478%in 100% of winners
Tone: urgent100% of top performers in this cohort use this tone; 17% of the rest do.+333%in 100% of winners
Dominant colour: blue100% of top performers in this cohort use this dominant colour; 23% of the rest do.