Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail63% similar · entertainment × rewarded_video
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeRescue
42Health
Binge starts now#500391 · celebrity · new season
ROAS3.66×
CTR0.69%
CVR9.9%
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Twin winnerScale
49Health
Binge starts now#500898 · drama · exclusive
ROAS4.21×
CTR0.71%
CVR10.1%
Vision insight · preview
Switch to a static image format.
The winning creative is a static banner, while the fatigued creative is a 6-second video. This format change correlates with improved performance; the winner achieved a 0.0071 CTR and 0.101 CVR, compared to the source’s 0.0069 CTR and 0.099 CVR.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemecelebritydrama→hook typenew seasonexclusive→cta textGet offerWatch now→dominant colorpurpleblue→emotional toneexcitedurgent→duration sec60↓text density0.330.39↑clutter score0.380.45↑novelty score0.750.88↑
Winning patterns in this cohort
0 of 0 top performers · entertainment / rewarded_videoCohort sample is too small to detect winning attribute patterns.