Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail61% similar · ecommerce × native
Why is your fatigued creative losing to its twin?
11 high-impact attribute differences
Your fatigued creativeWatch
54Health
Your next favorite pick#500367 · product-focus · free shipping
ROAS2.58×
CTR0.62%
CVR6.6%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Video format drives higher engagement.
The winning creative shifted from a static banner to a 12-second video. This correlates with a higher CTR (0.0090 vs 0.0062) and ROAS (3.22 vs 2.58) in this cohort. Consider testing video assets.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemeproduct-focusreward→cta textGet offerStart now→dominant colorredblue→emotional toneplayfulcalm→duration sec012↑text density0.380.53↑clutter score0.330.47↑novelty score0.240.60↑has discount badge01↑has ugc style01↑faces count02↑
Winning patterns in this cohort
0 of 0 top performers · ecommerce / nativeCohort sample is too small to detect winning attribute patterns.