Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail62% similar · ecommerce × interstitial
Why is your fatigued creative losing to its twin?
11 high-impact attribute differences
Your fatigued creativeWatch
62Health
Up to 40% off#500366 · discount · security
ROAS2.67×
CTR0.84%
CVR6.3%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
User-Generated Content Drives Higher Engagement
The winning creative incorporates a user-generated style, while the fatigued version does not. This attribute correlates with higher engagement in this ecommerce cohort – the winner achieved a 0.0090 CTR versus 0.0084 for the source. Consider testing more user-generated content.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemediscountreward→hook typesecurityfree shipping→cta textLearn moreStart now→emotional toneadventurouscalm→duration sec512↑text density0.580.53↓clutter score0.370.47↑novelty score0.540.60↑has discount badge01↑has ugc style01↑faces count02↑
Winning patterns in this cohort
1 of 51 top performers · ecommerce / interstitial+1150%in 100% of winners
Dominant colour: blue100% of top performers in this cohort use this dominant colour; 8% of the rest do.+900%in 100% of winners
Tone: calm100% of top performers in this cohort use this tone; 10% of the rest do.+900%in 100% of winners
Cta: Start now100% of top performers in this cohort use this CTA; 10% of the rest do.