Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail55% similar · fintech × rewarded_video
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeWatch
57Health
Track every euro#500337 · celebrity · fast
ROAS6.48×
CTR0.57%
CVR13.4%
⟷
Twin winnerScale
48Health
Your money, clearer#500341 · feature-focus · challenge
ROAS6.82×
CTR0.66%
CVR12.3%
Vision insight · preview
Increase on-screen text for better results.
The winning creative has significantly more on-screen text (0.549 vs 0.342). This attribute correlates with higher engagement in the fintech vertical, as the winner achieved a 0.0066 CTR compared to the fatigued creative’s 0.0057 CTR. Prioritize increasing the amount of text displayed.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemecelebrityfeature-focus→hook typefastchallenge→cta textWatch nowBook now→emotional toneplayfulcalm→duration sec1510↓text density0.340.55↑novelty score0.410.39↓has ugc style10↓faces count10↓
Winning patterns in this cohort
2 of 13 top performers · fintech / rewarded_video+175%in 50% of winners
Tone: urgent50% of top performers in this cohort use this tone; 18% of the rest do.+175%in 50% of winners
Cta: Try for free50% of top performers in this cohort use this CTA; 18% of the rest do.+100%in 100% of winners
Hook: challenge100% of top performers in this cohort use this hook; 0% of the rest do.