Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail69% similar · ecommerce × banner
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeCut
24Health
Limited stock#500334 · discount · free rewards
ROAS1.64×
CTR0.32%
CVR5.5%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Switch to video for higher engagement.
The winning creative moved from a static banner to a 12-second video. While the source creative had a 0.0032 CTR and 0.055 CVR, the video format achieved a 0.0090 CTR and 0.071 CVR. This suggests animated formats correlate with higher engagement in this ecommerce cohort.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemediscountreward→hook typefree rewardsfree shipping→cta textGet offerStart now→emotional toneadventurouscalm→duration sec012↑text density0.510.53↑clutter score0.490.47↓novelty score0.660.60↓has ugc style01↑faces count12↑
Winning patterns in this cohort
0 of 0 top performers · ecommerce / bannerCohort sample is too small to detect winning attribute patterns.