Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail63% similar · ecommerce × native
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeWatch
26Health
Your next favorite pick#500297 · wanderlust · free shipping
ROAS1.71×
CTR0.44%
CVR6.9%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Animated video format drives higher engagement.
The winning creative shifted from a static banner to a 12-second video. While the source creative achieved a 0.0044 CTR, the video format generated a 0.0090 CTR. This suggests that motion video correlates with higher engagement in this ecommerce segment.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemewanderlustreward→cta textWatch nowStart now→dominant colorblackblue→emotional toneadventurouscalm→duration sec012↑text density0.570.53↓clutter score0.350.47↑novelty score0.530.60↑has discount badge01↑has ugc style01↑
Winning patterns in this cohort
0 of 0 top performers · ecommerce / nativeCohort sample is too small to detect winning attribute patterns.