Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail65% similar · gaming × rewarded_video
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeRescue
33Health
Join the arena#500293 · feature-focus · power-up
ROAS1.41×
CTR0.74%
CVR21.3%
⟷
Twin winnerScale
43Health
Beat your rivals#500828 · gameplay · free rewards
ROAS3.23×
CTR1.23%
CVR18.7%
Vision insight · preview
Reduce on-screen text for higher engagement.
The winning creative has significantly less on-screen text (18.7% vs 59.8%) and achieves a 0.0123 CTR compared to the fatigued creative’s 0.0074 CTR. Reducing the amount of text shown correlates with higher engagement in this gaming cohort.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemefeature-focusgameplay→hook typepower-upfree rewards→cta textStart nowGet offer→emotional tonetrustworthyurgent→duration sec2030↑text density0.600.19↓clutter score0.370.53↑novelty score0.570.99↑faces count01↑
Winning patterns in this cohort
8 of 55 top performers · gaming / rewarded_video+161%in 50% of winners
Tone: calm50% of top performers in this cohort use this tone; 19% of the rest do.+47%in 75% of winners
Gameplay or product-in-action shot75% of winners show gameplay or the product in action. Stops the scroll because viewers can simulate the experience before the CTA.+4%in 38% of winners
Dominant colour: blue38% of top performers in this cohort use this dominant colour; 36% of the rest do.