Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail67% similar · gaming × rewarded_video
Why is your fatigued creative losing to its twin?
7 high-impact attribute differences
Your fatigued creativeWatch
42Health
Beat your rivals#500291 · family · challenge
ROAS1.66×
CTR0.88%
CVR20.8%
⟷
Twin winnerScale
30Health
Beat your rivals#500685 · competitive · cashback
ROAS2.84×
CTR1.04%
CVR17.2%
Vision insight · preview
Extend ad length for better results.
The winning creative is a 20-second video, while the fatigued version is 10 seconds long. This difference correlates with higher engagement; the winner achieved a 0.0104 CTR versus the source’s 0.0088 CTR. Consider extending your video length.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemefamilycompetitive→hook typechallengecashback→cta textClaim rewardInstall now→duration sec1020↑text density0.390.16↓clutter score0.070.58↑novelty score0.580.99↑
Winning patterns in this cohort
8 of 55 top performers · gaming / rewarded_video+161%in 50% of winners
Tone: calm50% of top performers in this cohort use this tone; 19% of the rest do.+47%in 75% of winners
Gameplay or product-in-action shot75% of winners show gameplay or the product in action. Stops the scroll because viewers can simulate the experience before the CTA.+4%in 38% of winners
Dominant colour: blue38% of top performers in this cohort use this dominant colour; 36% of the rest do.