New variant · food_delivery / interstitial

Generated by Gemma 4 from the cohort leader's winning attributes, in BiteRush's voice.

Ready to push this variant?Replaces the live ad after a 24h review window — undoable any time.

Fatigued#500281

→twin found

Winner twin#500204

→variant generated

Live preview

Generated variantGemma 4

Live preview · powered by Gemma 4

Generated by Gemma 4 from the cohort leader's winning attributes, adapted to the source advertiser's brand voice.

HeadlineBiteRush: Dinner's on us!

SubheadFree delivery over $15 – tonight only.

CTAOrder now

Dominant colororange

Emotional toneexcited

Duration (s)0

Text density0.629

Clutter targetkeep low

Discount badgeno

UGC styleno

Why these choices

✓We're mirroring the winning ad's core elements – orange colour, 'Order now' CTA, and free delivery offer – which demonstrably outperform our current creative.
✓The headline and subhead are tailored to BiteRush's brand voice, creating a sense of immediacy and value.
✓The winning ad's higher novelty score suggests a focus on fresh, engaging visuals, which we'll prioritize in the creative execution.
✓Removing the discount badge and UGC style, and adding faces, aligns with the winning ad's performance and reduces visual clutter.

Templated projection · not yet model-backed

CTR

0.18%→0.83%

+351%

CVR

9.89%→10.19%

+3%

ROAS

1.96×→2.92×

+49%