Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail49% similar · food_delivery × banner
Why is your fatigued creative losing to its twin?
11 high-impact attribute differences
Your fatigued creativeWatch
57Health
2-for-1 tonight#500277 · reward · free delivery
ROAS2.32×
CTR0.52%
CVR9.2%
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Twin winnerScale
64Health
Your cravings, delivered#500204 · urgency · save smarter
ROAS2.92×
CTR0.83%
CVR10.2%
Vision insight · preview
Add faces to boost engagement.
The winning creative features three people on-screen, while the fatigued version has none. The winner achieved a 0.00825 CTR compared to 0.00516 for the source. Including people in your visuals correlates with higher engagement in this food delivery cohort.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemerewardurgency→hook typefree deliverysave smarter→cta textShop nowOrder now→dominant colorpurpleorange→emotional toneurgentexcited→text density0.710.63↓clutter score0.400.22↓novelty score0.810.87↑has discount badge10↓has ugc style10↓faces count03↑
Winning patterns in this cohort
0 of 0 top performers · food_delivery / bannerCohort sample is too small to detect winning attribute patterns.